Ultra sophisticated and stylish logo identity of SLS Hotel by Steven Noble

To be honest, I'm for minimalism in logo design. Simple shapes, no 3D, no gloss, no reflections, and all that redundancy... Though, with all this being deep in my head and influencing my vision of logo design, I simply couldn't but admire logo identity made for SLS Hotel by Steven Noble and Co...
The output is a really complex shapes, with lots of details, being hard to reproduce (unlike alway mentioned by the clients Nike's swoosh) with shades and hard to reproduce technique, but, damn, that's so cool!
And when you see it made in bronze hanging on a hotel wall in its XXLs size you really see it works and does its mission - to attract, to speak quality and to impress. A really great job! Enjoy it!

Tweet