Great identity design for Bumbershoot festival by Double Felix studio

Love idenity designs for different small and big events.... There's something special in them...Though the choice which is made sometimes makes me really puzzled. I still don't understand why official logo of Sochi 2014 is the one which was chosen... The one created by Trasformer studio is way more better designered and elaborated.
But let's put aside such large events like Olympic Games, since small ones can also boast really great designs and identities... For example like designs for Bumbershoot festival made by Double Felix studio

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