Nevertheless I thought that could be interesting to follow the creative stream of consiousnes once again.
So. First came the requirements "website/blog/online store whose mission it is to promote and perpetuate social enterprise by featuring products and services that donate portions of their proceeds back to charities" Monkeyhippo was chosen to reflect two sides of the human nature and also to represent Africa where the store has to operate.
First came some ideas and sketches...
the version which got some positive feedback was this one
Then came more sketching, doodling and thinking over the recieved feedback
With some final tuning and adjustments, it all results in this